Thursday, October 8, 2009
Las Vegas Money Moves This Week: How & Why The Books Move The Line
By Micah Roberts
The college football line moves are interesting to watch each week just to see what games the sharps pick on. I say "pick on" because it’s a tiered process of how the line evolves. A sportsbook has a few consultants who use a variety of methods to come up with rating. The book gets those recommendations, and then does what they want with the quality they pay for.
Most books use those consultant numbers to shade an opening line one way or another based on what the consensus, or market, number is out there using the top Las Vegas SportsBooks and the known high volume off-shore books as a barometer.
At that point, by conforming to what the market dictates, the initial lines paid for from the consultants are already diminished. On many occasions, the line will move to where the paid service recommended which gets us to the folks who force the line moves.